Search Engine Optimization
Center: What is SEO?
Search Engine Optimization
What is it, really?
It's good search
engine optimizing optimized by a veteran optimization company for
the purposes of getting your site ranked high on the top search
engines (such as Google.com) as fast and safely as is possible.
been doing this work ever since I discovered that it's very hard
to write the next great American novel, or at least to get it published
by a respectable publisher. And why not? Good things take time.
What I've learned though thick times and thin
is that Google, to stay on top, *tries* to be the best informational
research device it can be on the world wide web. That doesn't mean
that it needs to eliminate SEO companies, it actually means that
it needs to restrict them as to what they can do to tilt results.
They realize that people search the web in large part to find ways
to better promoter their sites, and they realize that most people
and companies can't possibly master this art on their own.
site takes into account so many factors that it isn't possible to
adequately cover them all in a single article. But here is my best
site shouldn't be all flash. A block in the middle is fine, but
if your entire site is made of flash, you will never likely end
up on Top10 results for your keywords, which means you either you
are relying on networking to get your targeted traffic, you feel
your site is already a househould name in domain names, or you just
like to waste your own time and money. Some people seem to like
that. I know that I don't, however.
Your content needs to be arranged
and written in such a way as to attract the most attention for Google
keyword searches relevant to your site. If people are able to find
you on Google, THEN you are ready to submit to engines, but not
until then. Submitting before hand will get you indexed, and that
is fine, but don't count on ever being found just because the engines
have your url indexed. Indexed is not the same as ranked on visible
results. Ranking takes a little time. It's not overnight or even
over a single crawl.
3. Meta Tags
NOT the end-all
solution to optimization. If you think they are, then you clearly
are behind the times and should not be in charge of your own organization's
website promotion, trust me. ...Just trust me on this one.
may not be as important as you may be reading elsewhere. I know
it's popular among SEOs to say otherwise, but I have seen how Google
treats sites that have none as compared with those heavily linked.
Suffice it to say that linking is not honored without all the other
bases being covered. Once all bases are covered, linking can be
a tremendous boost in ranking. You defintely do need it, but don't
assume it will carry you alone, because it simply doesn't work that
way. It requires something to boost first, namely optimized content
and an SEO-friendly site.
If I were to recommend any
one single "extra" technique beyond optimized content
and submitting to engines, it would be this one. DIrectories have
the power and clout with search engines to put you a solid step
closer to #1. You need them. As many as you can get. We typically
spread them out. Doing so allows you to better guage the expense
and also to avoid penalization for attempting to flood Google all
at once with a ton of links to your site. Problem? How to submit
your site in a way that an editor will find kosher and proper. This
is where many first discover that they do not always play well with
others. A pro is the best way to go, without which you may never
be allowed in. Editors are human and somewhat hard to please and
often unfathomable. Better leave this to a pro.
We do find numerous other
methods for boosting results which change frequently, but are low-risk,
and ALL are 100% legal and in Google's best interests as well as
the client's. Some obstinate and confused SEO-minded people would
add in "black hat" teachnique right about here, but I
will tell you why we don't do that.
1-Black hat techniques
give short term success only. 1-2 crawls, maximum.
2. It is long-term suicide
(you'll be penalized or even banned from the SERPs, probably
3-You actually still
need a #3?! The word "banned" should have done it.
Q & A
What happens if I just stuff hidden keywords on my index page?
Banned within 3 crawls, or at least penalized down to a level that
is below that of yourinitial added boost.
What if I hotlink to myself a million times using my keywords as
links or alt text?
Penalized in PageRank and SERPs performance.
If I use a redirect from my index page?
Penalized on the index PageRank and probably on SERPs.
I try to optimize my site and promote it on my own?
you have time to become an expert in search engine optimization
first? If not, you had better be doing a personal page featuring
junior's first words, because the odds are you will just lay there
until you are promoted efficiently or until your site is banned
from Google and other crucial search engines for trying "black
hat" techniques without realizing it.
If you have money on the line, you'd be
crazy not to realize that web presence is advertising reach and
should be treated cautiously at all times. Search Engine Optimization
is form of both advertising and branding/positioning for the web.
You can get customers from the web, so don't waste time and opportunity
thinking it's somehow supposed to be free. Nothing in this world
worth having is free.
SEO Zen master say: To gain one thing of
true value to you (organic search results rankings), you must first
let go of another (money). Top10 results for competitive
keywords simply won't come without expert work involved.
Anyone that says otherwise is either ignorant or is pulling your
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