the conversions matter most,
...get the BluPrint
Possibly the most intelligent
investment an entrepreneur testing the waters can make is the investment
made when he or she purchases our BluPrint™ Consultation.
Our own special complete research & consulting solution for
internet start-ups who desire to save time and effort, while better
targeting their true objectives online.
An expert on online start-ups
guides you through the key considerations, and core concerns, and
leavngn no room for doubt about what course of action to take.
We begin with...
Branded, Consistent Internet Reach
Internet Branding input are researched from scratch, evaluated and presented for the client's thoughtful deliberation and approval, starting with your keyword
probabilities and domain name selection. This is what will determine
in the long run whether yours is to be a comodified business competing
in the trenches of a price war that serves mainly the price-shopper,
or a sought-after premium brand known for quality and satisfaction, allowing the client to set their own price for satisfaction that simply can't be found elsewhere.
This is the difference between a Mercedes and a mini van. There's
nothing at all wrong with a mini van. It may even be a better
car more suited to a variety of life functions. But it doesn't fetch the price of
a Mercedes. And that's all one needs to know when shopping
for a luxury car. Are the interiors nicer? Perhaps so. Are the wheels
better? Perhaps. Would you pay more for it (the Mercedes) than you would for the mini van? If
you're most people who shop for luxury cars, the answer is undeniably Yes.
So which brand would
you rather own from a financial point of view? Actually, even a
VW Bug can fetch an astounding share of the car market if properly
marketed. And, in fact, you now see today this formerly modest German
"starter" car being tooled around cities by young professionals
and upwardly mobile. What changed? Is the car a better car now?
It looks better... and sleek. And since most car-buyers are not
mechanics, that's about as conclusive as it will ever get. The answer
to making more from your online business lies in properly-focused
marketing, and it apparently isn't nearly as intuitive as many entrepreneurs
and startups habitually seem to believe, as start-up dot-coms go down almost
as often as they go up.
Getting to Know
the Medium for Your Audience
"Who's going to buy from me? And more importantly...why?"
More importantly, indeed.
Studies tend to continually confirm that two main segments of consumers
(whether B2C or B2B) are buying online: 1) price shoppers and 2)
those needing information-based products and services. The first
group is easy to figure out. Everyone appreciates a deal (often,
even when it's not the deal you thought upon purchase). The second
group is really a plethora of burgeoning sub-segments and sub-niches
that make up the future potential of online business: book and art
lovers, counsel-seekers, people who want to join, try, experiment,
plan, divulge, share, learn... in short, any activity of the mind
is likely to fetch a premium. True, some will short-change their
offering out of ignorance, but most will come to see why they should
improve the experience of their offering, not short-change
it by cutting value-added "overhead". You can still do
well on the net selling on price. And we don't encourouge those
in that market to give up; they've got a place in the scheme of
the online marketplace. But for those who are in informational or
experiential markets and haven't considered it at length, or feel
unable to judge, we strongly advise you to get experienced consultation
on the nature of how your current offering meets up with the internet,
how to improve your prioduct or service, and thus how to increase
the premium your customer is willing, even desirous, to pay for
your special, customized offering. Once you've successfully identified
the internet as the place for your business as it is currently conceived,
or have modified your idea to better meet the benefits the internet
has to offer you, you can now...
Know the Best Plan
Small Business planning is important, but you should talk to us
first if your business wil involve the internet. Why? Because ordinary
small business experts can only tell you how to form a business
plan, not confirm the viability of your business for the current
internet market and the current strengths and weaknesses of the
technology. The beauty of the internet is that you can invest less
and reap more, if you simply take your time, slow down, and focus.
Getting lucky is one thing; depending on luck for the success of
your business is just plain foolhardy. If you're going to invest
in your business, invest in a second opinion from an online marketing
consultant who's been around and understands the terms and laws
of marketing and internet marketing, in particular... and do that
first. Make sure your consultant has been at it for a while.
Check references. Go with the majority of the feedback that you
get. If no one benefitted from their creativity or vision or marketing
savvy in any way, don't use them.
Deploy Your Plan
No plan is perfect... get as close as you can. And don't jump in
with both fists full of dollars until you feel you know more than
most people entering into an online start-up. If you know you
do, you're probably ready. If you know that you don't kow where to start or how to proceed, that is how you know you need the BluPrint.
We're happy to provide the
services we consult on. Our BluPrint ™ Consultation includes
info on how to get started right away, plus accurately priced services
to get the job done. If we take on the task of managing the project and/or the contracted tasks, involved, we will either provide them to you at our recommended range of real-world market value costs, or we will farm out the task at the pre-recommended cost and screen the professionals for the job.
Find out how. Call for a
FREE initial consultation to learn more details about the BluPrint.
™ includes all major areas of concept and deployment, such
as internet brand positioning, web design, database solutions, ecommerce
solutions, merchant account setup, search engine marketing (including
search engine optimization or "SEO"), as well as focused
copywriting, SEM campaign management and public relations solutions (if needed), among others.
Want to Get Started?
Just fill out our contact form with all the
available details you have on your business idea. An ICG sales rep
will return your inquiry with a call or email outlining how we envisage
your project and what further details are needed. Once we feel ready
to proceed, you may pay at that time. Your full report will be ready
5-10 working days later. You will receieve an in-depth phone consultation,
followed up by a whitepaper outlining the details for your permanent
records. You will have the option to have us manage your project
and/or provide services needed by your new development plan.
makes doing business on the web