Search Engine Optimization
Search Engine Optimization
That's one of the most worthwhile questions any new online businessowner
or marketer can ever hope to ask. Why? Because it will make or break
any business whose chief method of receiving sales comes from internet
searches from any of the major search engines available, such as
Google, MSN, AOL, Ask Jeeves, Yahoo, All the Web, etc. These search
engines have traditionally determined results ranking based upon
keywords placed within the meta tags of the web site, in tandem
with considerations such as non-use of dynamic URLs, careful keyword
research and selection, and proper use of "rich" content
(content that is rich in keywords).
What Is Search Engine
First, let's start with why this is such an important question...
Search Engine Optimization Matters:
Search Engine Optimization is the most common form of web marketing
used by both Fortune 500 companies and mom & pop start-ups.
Why? Because it gives a site’s web marketing a foundation,
a way to achieve a minimum of results even when your marketing budget
has gone dry. And now for the what it is part...
What Is Search Engine Optimization?
Search Engine Optimization is simply another form of advertising.
…A cheaper form! Optimization is just that: optimization of
your web site’s code. It entails changing elements of the
pages of your site to conform with engines in every way possible
and enhance the indexing of your site by the search engines. After
optimization, the site is submitted to numerous search engines like
Google.com, Yahoo.com and MSN.com. These engines find and list your
site. The more listings your site has, the easier it will be to
find in search results. Obviously, this is a desirable situation.
Therefore, it is recommended to tune-up your Optimization every
3 months after your site is optimized, depending upon your budget
and marketing goals. To reinforce the optimization, we perform a
linking campaign to ensure numerous, quality links in an efficient
We use fully tested Search
Engine Optimization methods and Link campaigning get your site listed
in Top10 results. Click the examples
How Does Search Engine Optimization Work?
Individuals use Internet search engines like Google.com to search
for keywords or keyword phrases, like “ad industry guru”
or "jet skis" and then they find search results in two
categories. The first, free results, are seen at the left side of
the screen. Paid results (not free) are seen on the right side on
vs. PayPerClick (PPC)
Paid results, such as are used in PayPerClick (PPC) campaigns like
Google.com’s AdWords program, are usually seen on the right-hand
side or top of the search results. PPC results are just that, paid-per-click.
They cost the advertiser money each time someone clicks the text
ad. Despite some recent attempts to streamline AdWords and prevent
fraudulent clicks, PPC campaigns aren’t fool-proof, but they
do get instant visibility on search results for most non-proper
noun searches. For instant sales, it's an effective road to take,
but it can be wasteful over time.
We perform Search Engine
Optimization with free results visibility in mind. Like PPC, it’s
not permanent, but unlike PPC, Search Engine Optimization only costs
the fees charged by the optimizer, instead of paying per click.
A well-optimized site that is widely linked to from without will
get superior free results placement on search engines, and without
the hefty and hard-to-regulate monthly click-through fees. Search
Engine Optimization and links campaigning thus the solution for
businesses with a marginal marketing budget.
Long Does It Take?
The typical Optimization requires 2-3 months for full results. 2
months is the norm. This is due to the way engines crawl (find)
web sites and index them into their records.
How Much Does It Cost?
It costs comparatively little (Jump straight to our package pricing
by clicking the START NOW button below). Take a look at the prices
of ads in the leading trade journals related to your offering and
compare those prices to what you would pay for a thorough-going
Online campaign which includes optimization, paid search programs,
etc. The prices are staggeringly incongruent. Online advertising
is way cheaper.
With marketing budgets getting tighter and an emphasis in providing
clear Return on Investment (ROI) for any marketing initiatives,
it is critical to employ a medium that delivers results. Search
engines are an effective vehicle to help buyers find what they are
looking for. By positioning your web site to be accessible to the
buyer seeking your product or service at the moment that they are
making a purchasing decision, the end result is increased traffic
of qualified visitors to your web site.
Studies clearly show that
search engines are the primary way that internet users find the
offering or web site they're looking for. Take a look at a few recent
- Over 80% of web users find the sites they're
looking for by using a search engine, according to both Forrester
Research and Georgia Tech's GVU Center User Surveys.
- Each day, 57% of all web users search
the Internet, making search the 2nd most popular Internet activity
after email (according to Statistical Research, Inc.)
- Search listings outscore banner and tile
ads by more than 2 to 1 on measures including awareness, likelihood
to click-on, and overall opinion, in a recent study by NPD Group.
The survey also found that consumers are 5 times more likely to
purchase a product after seeing search listings versus banners.
- Search engines drive extremely targeted
traffic. The visitor that finds your site through a search engine
is looking for exactly what you're selling.
- Search engine optimization is one of
the least expensive methods of driving traffic to a web site.
- This is a great value that demonstrates
clear ROI for your marketing investment.
to constantly make
improvements to your organic search ranking campaign.
Change Often... Do You?
Google, long recognized as the industy bellweather
for internet-based search technology, has altered the course of
the job of the Search Engine Optimizer, or SEO, and thus of SEM
(Search Engine Marketing), many times over. The correct way to respond
to this situation is:
not to rely upon a single optimization alone to put you on top.
Those who are on top currently are not there due solely to a single
optimization of their site. To stay on top, you need a dedicated,
year-round solution for Search Engine Marketing, requiring seasonal
updates, and seasonal updating of links.
Consider the use of web rings, free banner programs, and newsgroups
to get out the word about your service if your budget is too low
to use PPC effectively.
the value of a year-round campaign strategy with a single team.
If you don’t know to go about it, an Interface SEM pro can
manage such a campaign for you. A single team can learn your needs
and market and offer the most advanced strategies, rather than can
a "this-or-that" approach, employing different teams at
what you can buy AND what you cannot buy:
optimization of your site.
|| ...guaranteed Top10
results from a temporary optimization.
links to your site.
| ...an monthly optimization
plan that will provide competitive resultsyear-round.
|| ...links that never
disappear. Sites come and go, and
so do site owners, business managers, etc.
| ...software that will help you to optimize
||...software that will optimize your
site for you as an SEO could do.
| ...current optimization strategies.
|| ...eternal optimization strategies.
Within the past year, Google has up-ended this system somewhat for
its own search results, attempting to arrive at a less "tilted"
approach via the bypassing of the keyword meta tag, depending more
directly upon the actual text for the propoer weighting of results.
This is only one of a few changes it has enacted. Many of the original
concerns still apply, and the average entrepreneur is just as hard-pressed
to successfully take advantage of the instant services available
on the market to do SEO alone.
"Instant Submission" Doesn't Work
Instant submission has never been a faithful means of submitting
a site to multiple engines, and remains just as poor a method today.
Interface Communications Group gives extensive attention to testing
and research and we've found from our OWN research that instant
submissions simply DO NOT achieve the level of quality results you
will achieve using direct hand-submission from an experienced SEO
technician. In fact instant submission is incredibly harmful
to your site's reception by search engines, and it really doesn't
matter who is doing it.
We started out outsourcing SEO like a lot
of unsuspecting businesses did because we were involved primarily
in other forms of marketing originally. That was over 10 years and
over 1250 clients ago. Today we ARE the l;eSEO experts
can you do?
Search engines sometimes change the rules. We don't mind. We offer
campaign management that helps even the odds, no matter what the
search engines do next. We work hard to help you give a Face to
your internet business.
*"Google™" and "Google AdWords™"
are registered trademarks of Google™.
"Overture™" is a registered trademark of Overture™.