What really is SEO?

SEO is Search Engine Optimization, the art and science of making sites appear higher up in Search Engine Results Pages (or SERPs, as SEO firms commonly call them). SEO is really part of a larger concern, called Search Engine Marketing (SEM), but it just so happens that SEO is the primary foundation for SEM (aside from the branding of the product or service).

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What is SEM?

SEM, or Search Engine Marketing, is simply the art and science of marketing (some call it positioning) a site for search engines. In addition to marketing the product or service, this also has branding applcations as well. Suffice it to say that without a complete SEM program in place (see our web marketing review package), there is little chance that a start-up will avoid wasting countless time, energy, and money in the first two years of business, maybe more. To avoid wasting resources, it's best to go in with a low-cost initial plan that incorporates several components, including interpretaive data analysis. This not only provides promised intelligence, but it helps you the business owner/founder to see more clearly the types of concerns you will face in this new venture. Be prepared is the motto here, and it works better than going in kamakazi and possibly losing your shirt.

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How do I get ranked on Google?

By having a knowledgeable, experienced Search Engine Optimization (SEO) firm run your organic optimization & linking campaign, preferrably with reference to Anayltical Data from your site's traffic logs. This will create the conditions required to put you at the top of Google, even to own the entire 1st page of SERPs for your desired search term! Our eContentManager SEO packages are designed to cover all the key bases to getting ranked on Google, and take the stress out of SEO for the client.

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How do I use SEO to promote my site ?

The wrong way...Let's get serious for a moment. Doing it yourself is just not a realistic option. The learning curve is steep and involves experience and testing over a long stretch of years. Most startups need to start getting targetd traffic immediately. Being banned from Google is something a site never fully recovers from, yet that is what happens to over 60% of all site owners who attempt to "DIY" their SEO. At best, doing it yourself will render your site penalized with Google (and possibly other major engines) for a few years or more. At worst, your window of opportunity will be effectively lost forever due to lasting SERP ranking penalties and lost visbility and ramp-up revenue. PPC is the only hope for these poor banned websites, and even then they suffer unfair disadvantages for the sake of their innocent startup hubris. Other disadvantages to doing it yourself are that you miss out on the valuable contribution of web analytics, which doesn't merely build traffic, but also shapes the quality of the traffic into a more profitable stream of visitors with intentions to buy from you, and the ability to navigate your site towards that goal.

The right way to get ranked on Google and the other top engines is by investing time and energy into investigating the right seo firm, with reference to actionable anayltical data from your site logs. Once that is settled, you can rest easier in the fact that web metrics and skilled SEO techniques and methodologies can put you ahead of the competition and allow you to see into your site traffic's intentions and the usability of your site.

We offer such unsurpassed skill and know-how with our plethora of tiered SEO packages. We call this package line, the eContent Manager package series, because with these progressive packages, we manage your content optimization, your linking strategies, and everything in between. All you need to do is sign up with working paypal acocunt linked to your preferred payment source. The rest is automated according to our own proven, sound proprietary account-management system.

Every client is given attention and care to every detail of their account automatically, from sign-up to monthly automated reports. Each month the client has the opportunity to have a say in the direction of keyword set strategies and usability issues-- or do nothing and we will do everything for you. We factor all foreseeable issues into our web analytics activities to help create the ideal situation for your site. We don't guaranteeto make every site successful, but we will help you to make it as profitable a site as is possible, with as defined a niche approach as possible, with state-of-the-art web analytics tools and methods of traffic improvement. Appropriate package selection and investment will play a role in this unfokding process. Our representatives will gladly explain each relevant option and help explore your needs with you before asking you to decide on a package.

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What about PayPerClick (PPC)?

PayPerClick (PPC) is an important part of a well-balanced web marketing plan, and it's also an important part of our eContentManager packaged plans.

PPC programs like AdWords require expert SEO experience and skillsets to make them work. Many PPC outfits are out there who do not even have these vital skillsets, and do they may not be referencing your site's data logs to form intelligent decisions, and this is why so many PPC customers out there feel so burned. It doesn't have to be that way. We provide analytics services to ensure that your ROI is steadily improved over the life of your plan, and we start with the best keyword research to help make your ROI goals a reality. We know that ongoing Anyltical data interpretation is the only way to ensure the progress and thriving ofany web site. This is why we strongly encourage all our clients to invest money and time to this component of their search campaigns.

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How can I get a web my own marketing plan?

We provide web marketing plans for our clients to provide a clear insight into what the actual goals are, how to best invest the existing budget to best meet them, and what's currently missing or needed to create that reality. We provide the 1-2-3 of putting it all together and into action, so that you can begin to interface with your new customers!

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How do I get started today?

The smart way is, while you're thinking of it, go ahead and invest your available budget into a preliminary marketing plan. It will help you to see all the basics of web start-up issues from the ground-up, and then allow you to allocate your current start-up cashin a way that will meet those basics most equitably for your specific budget. Remember, the more budget you have, the more options you have. You should look closely into how you can optimize your business with your budget--that's what it's for, multiplying your money ! See our SEO & web marketing packages for more info on how to start.

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