March 6th, 2004:
What's an SEO?
That's one of the most worthwhile questions any new online business
can ever hope to ask. Why? Because it will make or break any business
whose chief method of receiving sales comes from internet searches
from any of the major search engines available, such as Google,
MSN, AOL, Ask Jeeves, Yahoo, All the Web, etc. These search engines
have traditionally determined results ranking based upon keywords
placed within the meta tags of the web site, in tandem with considerations
such as non-use of dynamic URLs, careful keyword research and selection,
and proper use of "rich" content (content that is rich
stood for "Search Engine Optimizer", but almost as often
is referred to as standing for "Search Engine Optimization."
Either way, you know generally what's meant if you've ever heard
what an SEO involves, and that's all that really matters.
READ ON ...>>
Engine Optimization Primer
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