Online marketing requires
an array of skills and expertise beyond that of traditional marketing.

March 6th, 2004:

What's an SEO?
That's one of the most worthwhile questions any new online business can ever hope to ask. Why? Because it will make or break any business whose chief method of receiving sales comes from internet searches from any of the major search engines available, such as Google, MSN, AOL, Ask Jeeves, Yahoo, All the Web, etc. These search engines have traditionally determined results ranking based upon keywords placed within the meta tags of the web site, in tandem with considerations such as non-use of dynamic URLs, careful keyword research and selection, and proper use of "rich" content (content that is rich in keywords).

SEO originally stood for "Search Engine Optimizer", but almost as often is referred to as standing for "Search Engine Optimization." Either way, you know generally what's meant if you've ever heard what an SEO involves, and that's all that really matters.

READ ON ...>> Search Engine Optimization Primer

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